Scientific and Journal Articles

Title: INTERNAL AUDITOR and ETHICAL DILEMMA: The Importance of Experience, Professional Commitment and Ethical Orientation of Auditors and Organizational Ethical Values ​​Authors: SASONGKO BUDISUSETYO Affiliations: Master of Accounting Study Program, Faculty of Economics and Business, Universitas Airlangga Surabaya Publisher: Universitas Airlangga Abstract Internal auditors have an important role important in an organization related to the accounting function, ...

Title: APPLICATION OF THEORY OF CONSTRAINTS (TOC) IN DETERMINING A COMPANY'S OPTIMAL PRODUCT MIX (CASE STUDY AT UD. KARTIKA BAHARI, TUBAN) Authors: Nurani Mahendra Dhata Affiliations: Master of Accounting Study Program, Faculty of Economics and Business, Universitas Airlangga Surabaya Publisher: Universitas Airlangga Abstract TOC is a topic of discussion that is of great interest to managers today. Because as...

Abstract National competition has required companies to be able to maintain the distribution of products that exist and exist in the market, to remain stable and even increase their sales. Brand equity is the value of a brand based on the extent to which the brand has perceived brand quality, brand associations, brand loyalty and brand awareness in marketing its products. In conditions of increasingly widespread brand competition in...