Title: THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP ON EMPLOYEE CREATIVITY WITH CREATIVE SELF-EFFICACY AS MEDIATION
Author: SARAH AULIA FADHILAH
Item Type : Thesis (Thesis)
Affiliations: Master of Management Science Study Program, Faculty of Economics and Business, Universitas Airlangga , Surabaya, Indonesia
Publisher: Universitas Airlangga
Abstract
In order to face increasingly diverse competition, various industrial sectors, especially the agricultural sector, must increase employee creativity which will later lead to various innovations in their products. Organizations need to build a creative environment so that creative work results can help achieve competitive advantages compared to other organizations (George and Zhou, 2002). This research aims to determine the effect of transformational leadership on employee creativity with Creative Self-Efficacy (CSE) as mediation. The next goal is that it is hoped that the results of this research can provide considerations for companies in taking policies to support the performance of the sales and marketing division at PT. Dupont Indonesia (Corteva). This research was conducted using a survey method using questionnaires and interviews and using the PLS statistical test tool. In this research, the results found that transformational leadership does not have a significant influence on employee creativity. Furthermore, transformational leadership has a significant influence on employee creativity if it is mediated by Creative Self-Efficacy (CSE) so that it is full mediation.
Keywords: Transformational Leadership, Creative Self-Efficacy (CSE), Employee Creativity
Sources: http://repository.unair.ac.id/76804/
