Tanti Handriana1
1 Airlangga University, Airlangga Street No. 4, Surabaya, 60285, East Java, Indonesia
DOI:
10.14414/jebav.v19i1.529
Abstract:
This research aims to analyze the role of donor trust and
relationship commitment in non-profit organizations. This research uses a survey method and
takes respondents, namely individual donors from the Amil Zakat Institute, as samples
relationship commitment in non-profit organizations. This research uses a survey method and
takes respondents, namely individual donors from the Amil Zakat Institute, as samples
study. There were 117 respondents used in this research. The data obtained
were analyzed using Structural Equation Modeling (SEM). Research findings
were analyzed using Structural Equation Modeling (SEM). Research findings
This shows that (1) shared values have a significant effect on trust
; (2) relationship marketing investment has a significant influence on
trust; (3) trust has a significant influence on relationship
commitment, and (4) trust has a significant influence on the future
; (2) relationship marketing investment has a significant influence on
trust; (3) trust has a significant influence on relationship
commitment, and (4) trust has a significant influence on the future
intention. The contribution of this research is primarily to expand the application of
social exchange theory and the concept of relationship marketing which is suitable not only for
profit-oriented organizations, but also for non-profit organizations.
social exchange theory and the concept of relationship marketing which is suitable not only for
profit-oriented organizations, but also for non-profit organizations.
Source: https://journal.perbanas.ac.id/index.php/jebav/article/view/529
