In a world full of challenges, business not only requires innovation but also a deep understanding of the basics of management. The four main processes of planning, organizing, directing and controlling are the keys that will unlock the potential for business growth to a global level. However, for many students and amateur business people, mastering these four processes often feels difficult and scary
. Therefore, the Universitas Airlangga is holding "Business Catalyst 2024" to answer the need for this by presenting speakers and mentors from leading companies. and open (Tbk), namely from Gojek and Darma Bersaudara. The two mentors from these companies will share experiences and strategies that have proven successful in managing large businesses amidst global market challenges. Through these seminars and mentoring, Business Catalyst 2024 is designed to be more than just an academic event. “Expand Your Business to the Entire World” is the big vision promoted by Business Catalyst 2024. This program is a practical learning experience that combines theory with direct applications, real case studies, and interactive discussions. Business Catalyst 2024 is open to Airlangga University students and external participants who want to build business skills by taking advantage of exclusive access to knowledge and direct practice from industry experts.
Business Catalyst 2024 is also committed to supporting the achievement of the Sustainable Development Goals (SDGs) by focusing on aspects such as decent work and economic growth (SDG 8), innovation and industrial infrastructure (SDG 9), as well as partnerships to achieve the goals (SDG 17) . Through continuous learning and collaboration with leading companies, this program aims to encourage sustainable innovation and create new job opportunities on a global scale. By strengthening management fundamentals and broadening participants' horizons, Business Catalyst 2024 helps
students and young business people contribute directly to inclusive and sustainable economic growth.
