As time goes by and advances in technology make the development of the world of entrepreneurship increasingly interesting and sought after by many people. The millennial generation is starting to express their views on the field of entrepreneurship as something that is promising in the future. With many examples of the younger generation who have successfully pursued this field and the business world which is getting wider and more advanced every day, the millennial generation does not hesitate to enter this field of entrepreneurship.

Technopreneur will raise the theme "How to Set Up a Smart and Creative Business in the Digital Era" which focuses on digital marketing and entrepreneurship. It should be noted that digital marketing is currently one of the things that needs to be considered considering the increasingly tight competition for online businesses. Digital marketing has proven to be effective and efficient in reaching target markets wherever they are. In carrying out business activities, entrepreneurs must always be prepared for all the conditions they face in the future.

With the theme "How to Set Up a Smart and Creative Business in the Digital Era", the Technopreneur 2021 webinar will discuss the opportunities for the millennial generation in Indonesia by utilizing digital marketing as the main tool, sharing businesses started by resource persons and case studies of businesses owned by the generation millennial, which aims to explore the experiences of business people in this digital era. This webinar was held as a form of preparation for facing an increasingly digital world. Apart from that, the webinar was held as an effort to increase the entrepreneurial potential of students so they can develop strategies and innovate creatively.

This webinar aims to provide new ideas in the world of entrepreneurship, especially in the world of digital marketing and prepare the millennial generation for business in the 4.0 era. It is hoped that the millennial generation can hone their business soft skills to be ready to face this era full of uncertainty creatively and innovatively.

This year, Technopreneur 2021 will invite two speakers who have experience in the digital marketing field and the direct business world which they started from scratch. Presenting Fardi Yandi as founder of Socialkreatif and Agatha Chelsea as founder of Terry & Co. This webinar will be held online via zoom meeting on Saturday, December 4 2021.



HIMA UNAIR S1 Management

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