Personal Branding Mastery is a work program from the PSDM Department of HIMA EP, Universitas Airlangga . This work program aims to develop an understanding of how to brand oneself, focused through CV, portfolio and LinkedIn. A person's ability to brand themselves with various appropriate media is important to achieve predetermined goals. Someone who quickly gets something (a job) should have mastered personal branding. Someone who understands personal branding will be able to understand, write and brand themselves with the planned goals achieved. The "Personal Branding Mastery" activity carries the theme "How to Brand Yourself in the Digital Era." It will be very useful to equip Development Economics students Universitas Airlangga to be able to have high competitiveness and be able to brand themselves.