(FEB NEWS) The Department of Management, Faculty of Economics and Business Universitas Airlangga (FEB UNAIR) has once again emphasized its role in the international arena by holding the 3rd International Master in Management Applied Research Awards (IMMARA) 2024. The event which took place on 5-6 November 2024 is a collaboration between FEB UNAIR, Arshad Ayub Graduate Business School (AAGBS) Universiti Teknologi MARA (UiTM), and Paramadina University Master of Management Program. This activity was held on the FEB UNAIR campus and lasted for two days, presenting seminars and community activities that had a positive impact on students and professionals.
The first day was filled with an international seminar entitled "Business Transformation, Digitalization, and Sustainability," which presented speakers from practitioners and academics. Leading speakers from the industry include Dr. Ir. Megat Zuhairy, Chief Executive of the National Cyber Security Agency Malaysia, and Mediko Azhar, Chief Marketing and Communication Officer of PT Blue Bird. From academics, present Assoc. Prof. Dr. Nor Irvoni Mohd Ishar, Dr. Prima Naomi, and Assoc. Prof. Dr. Gancar C. Premananto, who discussed business developments in the digital era and the importance of sustainability in business practices.
The second day of the event continued with the IMMARA Community Services program, namely Focus Group Discussion (FGD) which focused on the development and marketing strategy of Legen products as healthy drinks for millennials and international markets. This event also invited Mohd Najih Islahuddin, Director of PT Legendtrend Internasional, as the main speaker who shared his perspective on building local products that are globally competitive.
A total of 72 scientific papers were accepted in this event, and the four best papers in their respective fields were selected. FEB UNAIR proved its quality by obtaining Best Paper in the following four categories:
- Financial Management:
Best Paper 1 by Aldith Dea Almeyda and Rahmat Setyawan;
Best Paper 2 by Lukas Nusa Wedo Lewa and Rahmat Setyawan.
- Marketing Management:
Best Paper 1 by Alifaldo Daffa Darmawan and Gancar C. Premananto.
- Operational Management:
Best Paper 1 by Ria Anggraini Simanjuntak and Dr. Gancar C. Premananto.
In addition, Ajlal Haider was named the Second Best SME Consultant for contributing his best advice to PT Legendtrend Internasional, enriching the experience for the participants in this awards event.
This event closed with the handover of the relay for the 4th IMMARA in 2025 which will be held in Jakarta and coordinated by Paramadina University. In his speech, Dr. Gancar C. Premananto stated, "Collaboration between international universities is something that must continue to be improved as part of the implementation of the Sustainable Development Goals (SDGs) to support improving the quality of education."
By holding this successful IMMARA, FEB UNAIR has increasingly established itself as an institution that is active in internationalization and ready to answer global challenges in the field of business education.
