ACTION is a national level competition aimed at the general public who have a team and can create a business idea. As one of the events organized by the Student Executive Board of the Faculty of Economics and Business (BEM FEB) Universitas Airlangga . With the theme "Be a creative sociopreneur in millennials : creative & innovative product, innovative service & local sociopreneur, technopreneur/digital startup, ecopreneur" this competition is a combination of a Business Plan and a Business Case where participants can express innovative ideas through original work that can provide solutions to problems in the world. society in this modern era and make these solutions into business opportunities that can improve the welfare of society. In the ACTION series there are also seminars and awarding events. The final event was held on Saturday 21 September 2019 in the Hall of the Faculty of Pharmacy Universitas Airlangga .