The Effects of Market Orientation on Environmental Social Responsibility Programs: The Moderating Effects of Institutional Pressures

Title: The Effects of Market Orientation on Environmental Social Responsibility Programs: The Moderating Effects of Institutional Pressures

Authors: Badri Munir Sukoco, Noven Suprayogi and Nur Aini Hidayati

Affiliations: Airlangga University, East Java, Indonesia

Publisher: Pertanika Journal of Social Science and Humanities

Abstract

Using a market orientation perspective, this study addresses the effects of customer- and competitor orientations on environmental social responsibility (ESR) programs. This study also examines under what conditions these orientations engender greater or lesser uptake on ESR programs. This study examines whether the adoptions of ESR programs determine the level of organizational performance. The results from a largescale, cross-industry study show that being responsive towards customers and competitors leads organizations to adopt ESR programs. Results also indicate that governmental pressures serve as a moderator on these relationships. In addition, the adoption of ESR programs in newly developed products enhances an organization's reputation, although they have no direct influence on enhancing organizational performance from the financial perspective

Keywords: Environmental social responsibility (ESR), institutional pressures, firm performance, organizational responsiveness

Sources: http://www.pertanika.upm.edu.my/pjssh/browse/archives?article=JSSH-T0763-2018