Title: ANALYSIS OF THE EFFECTIVENESS OF THE COMMERCIAL RETAIL OFFICER ACCOUNT INCENTIVE SYSTEM AT BANK PEOPLE IN INDONESIA
Author: Nur Azza Karim
Item Type : Thesis (Thesis)
Affiliations: Master of Management Science Study Program, Faculty of Economics and Business, Universitas Airlangga , Surabaya, Indonesia
Publisher: Universitas Airlangga
Abstract
Bank Rakyat Indonesia (BRI) is one of the largest government-owned banks in Indonesia. Initially, Bank Rakyat Indonesia (BRI) was founded in Purwokerto, Central Java on December 16 1895 with a network of work units that is currently widespread. In 2013, regulations regarding marketer incentives were issued specifically for marketers/account officers in an effort to increase productivity to improve performance. However, in reality, the performance productivity of account officers does not show significant growth. This research aims to help identify the incentive indicators for marketing personnel issued by Bank Rakyat Indonesia to determine the advantages and disadvantages of these incentive provisions and then formulate a system of key performance indicators that are simpler and easier to understand. and calculations by the account officer himself. This research is research using qualitative analysis based on case studies. The types and sources of data used are company archive records and documentation, interview reports with the HR Supervisor, Head of Retail Business, Marketing Manager and 10 commercial account officers. The results of this research are the simplification of key performance indicators for commercial retail credit marketers/account officers and implementation strategies.
Keywords: Performance, Productivity, Incentives, Incentives Indicators
Sources: http://repository.unair.ac.id/39453/
