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CEER'S ESSAY COMPETITION 2018 is a call for essay held by the Economic Study and Research Group, Faculty of Economics and Business, Jember University. CEC was held for three days on 9-11 November 2018. The event with the theme " Millennial Generation Innovation in Facing the Industrial Revolution 4.0 " had a series of events such as presentations, field trips and outbound seminars. This competition is a routine work program organized by the Economic Research Study Group (CEER) of the University of Jember. Universitas Airlangga delegation consisting of Muhammad Ruliszar (Management 2016) and Hilda Rohmawati (Development Economics 2016) entered the top 10 finalists in this competition, beating 89 essays entered from various universities. On November 10, there were presentations on the agenda from various delegations, namely Jember University, Gajah Mada University, Sepuluh Nopember Institute of Technology, Universitas Airlangga , Yogyakarta State University, and Malang State Polytechnic. In this presentation, the delegation from Universitas Airlangga presented their idea, namely Cooperavill.com: The Role of Students in Developing Local MSMEs through Applications Based on Crowdsourcing Concept. The essence of this essay is about applications that can help MSMEs with funding to develop technology to increase MSME productivity. Universitas Airlangga delegation took part in a series of events ending with a research seminar on 11 November 2018.