Surabaya- Saturday, 13 April 2019 in Soepoyo Hall, a work program entitled "Strategic Sponsorship" (SS) was held by the Department of External Relations of the Student Executive Board of the Faculty of Economics and Business (FEB) Universitas Airlangga (UNAIR). The Strategic Sponsorship event took place in the Soepoyo Hall FEB UNAIR.
This year's Strategic Sponsorship is the third strategic sponsorship that has been implemented by the FEB Student Executive Board, continuing and developing the program from BEM FEB for the previous period. Focusing on public speaking training and sponsorship applications, this event prioritizes Student Organizations (ORMAWA) as participants, especially the Public Relations Division (HUMAS) of Student Organizations at FEB UNAIR. Although limited in terms of participants - not open to the public, SS presented professional speakers who were experienced in their fields, namely, Adinda Putri (News Presenter and member of the Universitas Airlangga Duta Association), Rizky Supriyadi, SE, Ak., MBA (Director of PT. Graha Mukti Indah Group), Umi Rodiyah (Leader of the Institutional and Business Relations Division of Bank JATIM), and Suranto ST (Head of the Marketing Division of PT. SIER). Through the SS event, participants are expected to gain an overview of a good sponsorship flow and tips for obtaining sponsorship by designing a mature strategy, and participants are expected to be able to implement the knowledge gained both while undergoing their respective work programs and in everyday life.
Taking the concept of a talk show and rally game, SS started the event with an interactive presentation of material by Adinda Putri, News Presenter and member of the UNAIR Duta Association, regarding the importance of public speaking techniques in communicating both on campus and in everyday life. Not infrequently, participants are invited to practice their public speaking skills by simulating being a news presenter. The event then continued with a talk show, moderated by Christian Arie Rotty and by the speaker, Rizky Supriyadi as Director of PT. Graha Mukti Indah Group, Umi Rodiyah as Head of the Institutional Relations Division of Bank JATIM, and Suranto as Head of the Marketing Division of PT. SEER. As the talk show progresses, participants can take notes on things that need to be considered when applying for sponsorship, tips and tricks for attracting companies to provide sponsorship, as well as the company's point of view as the recipient of a sponsorship application.
After the talk show, the event continued with rally games. Where, participants from all ORMAWA formed a number of groups and worked together to create a Work Program (Proker). Quite different from previous years, each group has an indicator of success, namely a nominal amount of money that has been targeted by the SS event organizing committee. Taking turns, the groups had to visit 4 different company posts and try to convince the company posts to provide sponsorship in the form of nominal money or goods. Interestingly, each post is held by a talk show speaker, so that participants can understand directly the flow of sponsorship with this sponsorship application simulation. At the end of the sponsorship application session, the speakers will evaluate the mistakes made by the sponsor applicants.
Regarding what is expected after this Strategic Sponsorship is implemented, Andrew Alvaro Harun - the person in charge of the Strategic Sponsorship event, explained "All members of the Public Relations Division of Student Organizations at FEB are part of an external association ORMAWA FEB. Therefore, with the Strategic Sponsorship, it is hoped that SS will not only become a forum for all members of the ORMAWA FEB Public Relations Division to improve their public speaking skills and submit sponsorship applications, but also to get to know each other, collaborate, and be in harmony in building the image of our proud faculty, namely the Faculty of Economics and Business Universitas Airlangga ” - remembering that the Public Relations Division (HUMAS) is the front guard in conveying the name of the faculty to external parties.
