Title: The Influence of Corporate Social Responsibility on Company Value with Advertising Intensity as a Moderating Variable

Author: Cindy Rachmawati SP

Affiliations : Masters Program in Accounting, Faculty of Economics and Business, Universitas Airlangga , Surabaya, Indonesia

Publisher: Universitas Airlangga

Abstract

The aim of this research is to empirically test whether corporate social responsibility has a positive effect on company value and whether advertising intensity can strengthen the influence of corporate social responsibility on company value. The data collection technique used was the purposive sampling method to obtain a sample of 151 data on manufacturing sector companies listed on the Indonesia Stock Exchange in 2015-2018. Data analysis in this study used moderated regression analysis (MRA). The research results show that corporate social responsibility has a positive effect on company value and advertising intensity is able to strengthen the influence of corporate social responsibility on company value

Keywords: advertising intensity, corporate social responsibility, firm value

Sources: http://repository.unair.ac.id/97936/