According to (Oktavia, 2020) a content writer is a professional content writer for websites or articles on the internet. The skills that a content writer must have are creating writing that can attract readers' attention and conducting research for content development.
In order to foster the soft skills and creativity of Universitas Airlangga Bachelor of Management students in the field of digital writing, HIMA Management Universitas Airlangga is planning an "M-Writing" program, namely a training program to prepare for a digital writing career which is packaged in the form of a workshop. With the theme "Content Writer as a Future Career", it is hoped that this program can be a means for students, especially Management S1 students Universitas Airlangga to be able to better understand the potential for a career as a content writer in the future in the field of digital writing and develop their skills and creativity, especially in the future. modern today. And can be an agent of change for a better generation.
M-Writing is one of the programs organized by HIMA S1 Management, Universitas Airlangga in the form of training to prepare for a digital writing career which is packaged in the form of a workshop with an implementation period of one day with a series of events, material delivery, and assignments in the form of content writing with the theme " Comparison of the Effectiveness of Lectures during the Online to Offline Transition Period” with a minimum of 2 pages and a maximum submission time of one week as a condition for participants to get a certificate. This year, M-Writing carries the theme "Content Writer as a Future Career" where this year's M-writing discussion focuses on future careers as digital content writers.
This year, M-Writing supports the implementation of the Sustainable Development Goals (SDGs), which support sustainable development. The SDGs aspect covered in M-Writing 2022 is the 4th aspect, namely Quality Education. M-Writing activities focus on educational programs for all Universitas Airlangga students without exception. The series of events contains a scientific writing training program with the theme "content writing". It is hoped that the 4th SDGs aspect will be able to improve the quality of education and skills of all Universitas Airlangga students.
