Tokonomi is a BEM FEB Universitas Airlangga merchandise sales account aimed at Universitas Airlangga FEB students and the outside community. In its implementation, it uses an open batch system three times in one period. Providing a variety of products with interesting themes tailored to the needs and tastes of students and the community. With this Tokonomi, it is hoped that it can become a branding medium for the Faculty of Economics and Business to the wider community.