(Singing the National Anthem Indonesia Raya, by MSME Participants, PT Pegadaian Customers and WEBS FEB UNAIR Students, at the MSME Mentoring event "IMPORTANT VALUES OF MSME MARKETING", Customers of micro, small and medium enterprises, which is a collaboration between FEB UNAIR and PT. Pegadaian, 29/8 /2022, from Fadjar Notonagoro Hall, 2nd Floor, FEB UNAIR).



(FEB News) Support MSMEs in Surabaya, Faculty of Economics and Business, Universitas Airlangga (FEB UNAIR) through the Center for Entrepreneurship and Industrial Relations (PKRI) FEB UNAIR, chaired by Dr. Tri Siwi Agustina, SE., M.Si., collaborates with PT Pegadaian to provide MSME assistance for PT Pegadaian customers (29/08/2022). This mentoring program aims to provide a development forum for PT Pegadaian customers and student representatives from WEBS Universitas Airlangga regarding the important value of marketing in MSMEs to improve community welfare.

 

 

(Seminar session by Pak Gancar for MSME Customers of PT Pegadaian and WEBS FEB UNAIR Students, at the MSME Mentoring event "IMPORTANT VALUES OF MSME MARKETING", Customers of micro, small and medium enterprises, which is a collaboration between FEB UNAIR and PT. Pegadaian, 29/8/2022 , from Fadjar Notonagoro Hall, 2nd Floor, FEB UNAIR).

 

The MSME mentoring program takes the form of a seminar which was opened with remarks by: 1.) Dr. Ahmad Rizki Sridadi - Deputy Dean III FEB UNAIR; and 2.) Machmoed Noerharijanto - Head of Non-Pawn Department PT. Pegadaian Area Surabaya 1, was held to provide insight into marketing strategies for MSMEs presented by Dr. Gancar Candra Premananto SE, M.Si. – Head of the FEB UNAIR Management Department, to support marketing knowledge for MSMEs, especially PT Pegadaian customers in Surabaya.  

 

Some of the topics covered in the MSME Mentoring Program are determining the target market, determining the right price, and providing insight into the importance of branding in MSME marketing. This program seeks to maximize the potential of MSMEs to increase markets and decent income.

 

In delivering the material, Mr. Gancar gave the motto "Going global, going digital, and growth mindset" which means that MSME players must be able to adapt to enter the digital world, and develop a mindset to start new strategies and advance economic prosperity. "Do something else, do something more," said Pak Gancar. This is an incentive for MSMEs to innovate and have the intention to develop.

 

At the end of the event, Mr. Gancar invited students and customers to use domestic products to support the domestic economy.

Apart from that, Mr Gancar also suggested that all MSMEs enter the digital world. "Make people have empathy by creating stories that make people interested on social media," he said. This is an added value for a business so that it can encourage sales of MSMEs in Surabaya. Come on, keep moving forward, keep innovating

Competitive MSMEs, Going Global, Going Digital, and Growth Mindset

 

Greetings from us, Airlangga Knights,

 

FEB ONE – UNAIR GREAT

SYNERGYING WITH THE HEART OF MOTHERLAND

CREATION OF MSMES THAT ARE INDEPENDENT, INNOVATE AND COMPETITIVE