Branding Lab

Branding Lab is a Work Program of Marketing-IT Division (MR-IT) FEB Capital Market Study Group (KSPM) Universitas Airlangga. Branding Lab focuses on publication of activities and information related to KSPM that is interesting on various digital platforms. With the Branding Lab, it is expected that all KSPM activities and achievements can be more easily accessible by students, academics, and prospective young investors. Branding Lab Work Program in Selaras with Sustainable Development Goals (SDGs), especially Objectives 4: Quality Education and Objectives 8: Work Decent and Economic Growth. Branding Lab supports the goal 4 by providing access to educational information about the capital market through a digital platform, so that more students are exposed to financial and investment literacy. Meanwhile, Branding Lab also contributes to the goal of 8 by encouraging students' interests and understanding of the world of investment and the capital market, which in turn can create a young generation who are better prepared in dealing with the world of work and contribute to inclusive economic growth. With the Branding Lab, it is expected that KSPM can continue to develop as an organization that is adaptive, innovative, and able to reach more audiences through effective digital communication strategies.