In this digital era whose changes are very fast, the desire to start a business and entrepreneurship is increasing among individuals, especially the younger generation. However, they are often hampered by a lack of understanding of strategic steps in building a sustainable business, as well as the lack of knowledge about the risks that might be faced. As a result, many pioneering attempts are unable to last long and are forced to go out of business.
This problem is rooted in several crucial factors, one of which is the lack of comprehensive insights about the ins and outs of the world of entrepreneurship. This often causes individuals to choose the type of business impulsively without going through a careful planning process and in -depth market analysis. One of the main causes of business failure is the lack of deep understanding of market research. Without accurate market research, entrepreneurs cannot identify the needs and preferences of their target audience appropriately. As a result, the products or services offered may not be relevant to market demand, making it difficult to attract and maintain customers. In addition, weak business planning is also a significant factor that hinders business growth. Without a structured and realistic business plan, entrepreneurs will have difficulty in setting clear goals, formulating effective strategies, and allocating resources efficiently.
To overcome this complex problem, B-Magz is present as an innovative digital platform that provides microblogs and digital wall magazines that are rich in information and education about the world of entrepreneurship and business. This platform presents the latest news, in -depth analysis, and the latest trends in the business world, as well as displaying various inspirational activities from students and the general public who are struggling in the field of entrepreneurship. With the existence of B-Magz, young entrepreneurs can broaden their horizons, increase awareness of the importance of business planning, and obtain inspiration from the success stories of other business people.
More than that, this platform also provides space for students of the Faculty of Economics and Business (FEB) Universitas Airlangga to convey their critical and analytical opinions on the latest economic issues that are relevant to the business world. Through articles, essays, and online discussions, students can contribute to public discourse and develop their communication skills. With a focus on providing accurate and relevant business information, as well as displaying the brilliant achievements of FEB students, B-Magz aims to become an effective forum for them to share knowledge, experience, and inspiration in the field of entrepreneurship. This initiative is in line with the Tri Dharma of Higher Education, namely education, research, and community service, which emphasizes the importance of the contribution of universities in community development.
Thus, B-Magz not only functions as a trusted source of information, but also as an effective empowerment tool for prospective entrepreneurs to achieve success in their efforts. This platform provides access to knowledge, skills and networks needed to build a sustainable business and has a positive impact on the community.
