Tokonom is a merchandise sales program organized by the Student Executive Board (BEM) of the Faculty of Economics and Business (FEB) Universitas Airlangga. This program aims to meet the needs of FEB students and the general public by providing a variety of products that reflect the identity and spirit of entrepreneurship. This activity is divided into two volumes, namely Volume 1 toxonomy and Volume Tokonomi 2.
In the first volume, toxonomy offers six main products, namely, key chain with zipper (zipper keychain), hand fan (hand fan), notebook, sticker package (sticker pack), pocket (pouch) and hair tie (scrunchies).
These six products are designed with elements that reflect FEB Unair, with the aim of strengthening the branding and faculty's identity. Tokonom Volume 1 carries the Y2K (Year 2000's) concept which is popular among students. The release of this product is scheduled on April 22, 2025.
In tokonomi volume 2 will be launched on September 3, 2025, which coincides with the beginning of the new school year for new students 2025. Through this second volume, BEM FEB Airlangga University, especially the Creative Economy Department, aims to introduce Branding Feb Airlangga unair products to new students, which may still need information and insights about this faculty.
