Factors influencing online donations during the COVID-19 pandemic

Title : Factors influencing online donations during the COVID-19 pandemic

Authors :
1. Muhamad Nafik Hadi Ryandono
2. Aditya Kusuma
3. Anny Maryani
4. Ida Wijayanti

Department : Islamic Economics

Journal Name : al-Uqud : Journal of Islamic Economics

Types of Journal : Q3

Keywords : Non-cash payment, Online donation, PLS-SEM, UTAUT model, Covid-19

ABSTRACT

The Covid-19 pandemic has caused changes in human behavior, including payment transaction methods from cash to non-cash. In addition, the National Non-Cash Program (GNTT) by Bank Indonesia (BI) also supports this new behavior. This non-cash payment also occurs in donation payments, including zakat, infaq, alms and other Islamic social funds. This research analyzes the factors influencing user behavior (UB) towards the online donation from cash to non-cash. This study uses quantitative research within Partial Least Square – Structural Equation Modeling (PLS-SEM) tools. The data of this study was compiled by questionnaire on 124 respondents in East Java who made online donations during the Covid-19 pandemic (March 2020 – 2021). This research uses a technology adaptation model that is the UTAUT (Unified Theory of Acceptance and Use of Technology) model using the facilitating conditions (FC), performance expectancy (PE), effort expectancy (EE) and social influence (SI) variables. The results of this study indicate that (a) FC has a positive and significant effect on PE and SI, (b) PE and SI have a positive and significant effect on EE, and (3) PE and SI have a positive and significant effect on UB. Meanwhile, ease of donating online (Effort Expectancy) does not influence user behavior of online donations. In addition, recommendations are also given for online donation organizations to improve collaboration, credibility and use of promotional media.

For details : https://journal.unesa.ac.id/index.php/jie/article/view/13949