KHRISTA JAYA WARDHANI
041524353016
Supervisor
Prof. Fendy Suhariadi, MT., PSi.
ABSTRACT
Since 2015, adjustments have been made by PT
In the middle of target change as a challenge in the branch level, branch office Y Surabaya successfully won the title as "Best Branch Office with Consistent Performance Achievement", as also becoming the most actively
participating branch office in Community of Practice in its regional area , which was initially designed by
PT
This research was held qualitatively with case study in branch office Y by collecting the data through interviews with the branch key informants and documentation, which was analyzed further with open and axial coding techniques to identify themes and categories that emerged and influenced the ongoing knowledge management implementation in branch Y as an initiative configuration of organization development to face the change of organization effectively. Furthermore, the analysis was based on the SECI model that was already used as the KM framework in PT X, and observed the KM success factors, as also the organizational culture that influenced in the branch.
The research results showed that KM implementation in branch office Y has confirmed the four steps of SECI model, with emphasis still concentrate in socialization step, and that the most dominant KM success factor in branch office Y is managerial influence with the leadership coach style that encourages knowledge sharing process. In the other hand, the most significant branch Y's culture that influences the branch KM implementation is the strong core values and beliefs within the employees about the importance of knowledge as the key for teamwork effectiveness and competitive force of the branch.
Nevertheless, the result of KM implementation in branch office Y also suggested that the KM implementation in branch level in PT performance, that it still needs to be developed and improved further to answer the company external challenges.
