Title: Emotional experience on behavioral intention for halal tourism
Authors :
1. Dr.
RIRIN TRI RATNASARI SE., M.Si. 2. Drs.
SRI GUNAWAN M.Com., DBA. 3.Dr.
IMRON MAWARDI SP., M.Si. 4. Kusuma Chandra Kirana
Department: Sharia Economics
Journal Name: Journal of Islamic Marketing
Type of Journal: Scopus Q2
Keywords: Destination brand; Customer satisfaction; Behavioral intention; Halal certification; Emotional experiences
ABSTRACT
Purpose – The purpose of this paper is to examine halal certification for halal culinary, destination brand and emotional experiences on customer satisfaction and behavioral intention.
Design/methodology/approach – This study uses a quantitative survey approach to 400 respondents consisting of Muslim foreign and domestic tourists who had visited Lombok in the past three years.
The sampling technique is by purposive sampling. The analysis technique used in this study is structural equation modeling-partial least squares (SEM-PLS).
Findings – The findings showed that halal certification has no effect on customer satisfaction but on influenced behavioral intention, destination brand of Lombok had no effect on customer satisfaction;
customer satisfaction influenced behavioral intention and emotional experiences affected customer satisfaction and behavioral intention. For details : https://www.emerald.com/insight/content/doi/10.1108/JIMA-12-2019-0256/full/html
