LAIJ VICTOR EFFENDI
041524353011
Supervisor
Prof Badri Munir Sukoco, SE, MBA, Ph.D.
ABSTRACT
The existence and involvement of family has made conflict as an important and essential characteristic in a family enterprise.
The purpose of this research is to explore the strategy of the owner to manage the conflicts. The object of the research is PT. Gading Murni, a medium size family firm engaged in the industry of office stationaries and equipment. The type of research is qualitative research, using semi-structured interviews.
The method is an exploratory single case study with a single unit of analysis. The main data sources are those who are involved in the family firms. The types of data sources are (1) Documentation and (2) In-depth interviews. The occurring conflicts can be described in the Conflict Map consists of Individual, Family and Business domains and the intersections. The map becomes the reference to construct a model called Shifting Hats Strategy, of which the owner may demonstrate the role of Fatherhood or CEO, divided into two Hemispheres. Each role has its own strategies in Cognitive, Affection and Action domains. Each strategy in both hemispheres deals with different types of conflicts. These strategies were found to be effective due to the existence of the Power Distance, Collectivism and Family Climate.
Keywords: Conflict, Conflict Management, Family Business, Strategy.
