Title: IDENTIFICATION OF COMMUNICATION STRATEGIES IN THE PROCESS OF ORGANIZATIONAL CHANGE AND ORGANIZATIONAL READINESS FOR CHANGE (ORC) AT SEMEN GRESIK HOSPITAL.
Author: Awliya Rohmah
Item Type : Thesis (Thesis)
Affiliations: Master of Management Study Program, Faculty of Economics and Business, Universitas Airlangga , Surabaya, Indonesia
Publisher: Universitas Airlangga
Abstract
Fast business environment change requires human resource role in competitive advantage. Semen Gresik Hospital is intended to be a C+ grade Hospital by adding service as Trauma Center. In response to the plan, Semen Gresik Hospital performs changes in the form of improving facilities and human resources according to Trauma Center requirements. Units influenced by the change are Emergency Room (IGD), Intensive Care Unit (ICU), Central Surgery Installation (IBS), Radiology, and Laboratory. In this research, it was identified that communication strategy in Semen Gresik Hospital was matched with change type, change stage and leadership style. Communication strategy performed was underscore and explore. The change occurred was incremental change and resided in launching stage. Leadership style was a combination of logical style, commanding style and coaching. Change process had positive response from all employees. Change process is still occurring and it needs continuing monitoring and evaluation to identify change process development hence it will always develop toward better direction. Change process made hospitals able to have competitive advantage.
Keywords: organizational readiness for change, organizational change, 12 (twelve) key elements, and communication strategy
Sources: http://repository.unair.ac.id/37225/
