Title: EVALUATION OF BUSINESS STRATEGY AT PT. X WHICH IS ENGAGED IN THE FIELD OF CONSTRUCTION SERVICES.
Author: PRISILLIA DITA YUANI
Item Type : Thesis (Thesis)
Affiliations: Master of Management Study Program, Faculty of Economics and Business, Universitas Airlangga , Surabaya, Indonesia
Publisher: Universitas Airlangga
Abstract
In 2010, PT The business processes carried out by PT. X in getting customers by doing job tender in various government and private agencies that are required to provide competent prices under the ceiling given so that PT. X must be able to create low operational costs by combining resources so that they can be used simultaneously with other projects being undertaken. In this research, an evaluation of PT's business strategy was carried out. X by knowing internal and external factors in order to know the weaknesses and internal strengths as well as the threats and opportunities that will be faced from external so as to improve company performance in the future. The results of the EFE matrix above show that the difference between opportunities and threats is positive so that management feels that PT. X still has an external opportunity to compete in the construction services industry. For the results of the IFE matrix calculation, it was found that the difference between strengths and weaknesses was positive so that management felt that PT. X still has the internal strength to develop and compete in the construction services industry. PT. The
Keywords: PT. X, EFE matrix, IFE matrix and SWOT
Sources: http://repository.unair.ac.id/39018/
