Title: ANALYSIS OF SOME BUSINESS ENVIRONMENTAL FACTORS THAT INFLUENCE THE SUCCESS OF MARKET REGIONAL COMPANIES IN THE LEVEL II MUNICIPALITY OF SURABAYA.

Author: Sugiyanto

Item Type : Thesis (Thesis)

Affiliations: Master of Management Study Program, Faculty of Economics and Business, Universitas Airlangga , Surabaya, Indonesia

Publisher: Universitas Airlangga

 

Abstract

The Market Regional Company was established as a change of status from the Market Service to the Market Regional Company. The aim of establishing this company is to provide public services in the form of providing market facilities, generating regional income and providing employment opportunities for the community. To achieve these goals, a company cannot be separated from the influence of external and internal environmental factors. The external environment is an environment that the company cannot control, while the internal environment is an environment that the company can control. The factors analyzed relating to the external environment and internal environment are: the number of market unit traders, the number of street vendors around the market unit, the number of other market facilities, the number of market unit employees, the education of the market unit head and the length of service of the market unit head. For this analysis, a statistical method is used in the form of a Multiple Linear Regression model. From the results of the analysis, the equation is obtained: Y= 184108398.128+2038716.294X1+263123.119X2 1722694.377X3+4822176.453X4+13334608.284X5+6215806.371X6. By using the F test, it is known that the calculated F value is 99.454 percent, meaning it is greater than the F table of (2.43), this shows that there is a significant influence between the factors of the number of market unit traders, the number of street vendors around the market unit, the number of facilities. other markets, the number of market unit employees, the education of the head of the market unit and the length of service of the head of the market unit on market unit income, meaning that the first hypothesis is proven. The largest contribution of these six variables to market unit income is the number of market unit traders, as can be seen from the partial t test which shows a figure of 84.11 percent, thus the second hypothesis is also proven. The results of calculations using ANOVA, to see the difference in average market unit income between one branch and another, show that there is no significant difference between one branch and another.

 

Keywords: INSTITUTION MANAGEMENT

 

Sources: http://repository.unair.ac.id/34927/