Title: A VARIABLE ANALYSIS OF VARIABLES THAT INFLUENCE COCOA FARMERS' INTEREST IN SAVING.
Author: Nirwan
Item Type : Thesis (Thesis)
Affiliations: Master of Management Study Program, Faculty of Economics and Business, Universitas Airlangga , Surabaya, Indonesia
Publisher: Universitas Airlangga
Abstract
This research is intended to determine the influence of the variables of cocoa farmers' attitudes towards saving, cocoa farmers' subjective norms towards saving, net income that is ready to be saved, number of members of the cocoa farmer's household, highest level of education in the cocoa farmer's household, and bank location on cocoa farmers' interest in saving, and which variables have the dominant influence. I also want to know whether there is a difference in interest in saving between petards who specifically grow cocoa and farmers who, besides planting cocoa, also maintain other plantation crops. Sampling was carried out using a Non Probability Sample method, namely 168 respondents spread across four sub-districts in Donggala Regency. The analysis model used in this research is Multiple Linear Regression. Proving the hypothesis uses statistical tests, namely the simultaneous regression test (F test), partial regression test (t test), and the difference test between two independent samples. Based on the analysis results, it shows that cocoa farmers' attitudes towards saving have a very significant influence on cocoa farmers' interest in saving at banks, with a contribution level of 33.84 percent. Apart from that, the results showed that the variables of cocoa farmers' attitudes towards saving, subjective norms of cocoa farmers towards saving, net income that is ready to be saved, and the highest level of education in members of the cocoa farmer's household together or simultaneously have a very significant influence on demand. cocoa farmers to save at the bank, with a contribution rate of 73.88 percent.
Keywords: CONSUMER BEHAVIOR
Sources: http://repository.unair.ac.id/34921/
