Title: ANALYSIS OF THE INFLUENCE OF SEVERAL BUSINESS ENVIRONMENTAL FACTORS ON THE PERFORMANCE OF THE BAG AND SUITcase CRAFT INDUSTRY IN SIDOARJO DISTRICT.

Author: Siti Komariah

Item Type : Thesis (Thesis)

Affiliations: Master of Management Study Program, Faculty of Economics and Business, Universitas Airlangga , Surabaya, Indonesia

Publisher: Universitas Airlangga

 

Abstract

The handicraft bag and suitcase industry in Sidoarjo district is specifically developed with the village economy in mind. As an industrial center, it is hoped that its continuous existence will be able to improve the village economy and be able to provide products according to consumer tastes. To achieve this goal, the handicraft bag and suitcase industry cannot be separated from the influence of business environmental factors, both external and internal. External factors are factors that cannot be controlled by the company, while internal factors are factors that can be controlled by the company. This research was conducted with the aim of analyzing how much external factors consisting of the government, suppliers and competitors as well as internal factors consisting of product mix, experts, production capacity and wage levels will influence the performance of the suitcase and dart bag craft industry in Sidoarjo Regency. For this analysis, a Multiple Linear Regression model was used with the following equation results: Y = -10.9711 + 1.1315X2 + 0.0171X4 + 1.30070-04X6 - 7.5653E-04X7. Based on the results of simultaneous testing, it is known that simultaneously only supplier factors, product mix, production capacity and wage levels have a significant influence on the performance of the handicraft bag and suitcase industry in Sidoarjo Regency with a calculated F of 13.813 which is greater than the F table of 2.53; while the government, competitors and expert factors do not have a significant effect, meaning the first hypothesis is not proven. From the partial test results it is known that of the four factors that have a significant influence, it turns out that the supplier factor has a dominant influence on the performance of the handicraft bag and suitcase industry in Sidoarjo Regency with a contribution level of 33.24%, thus the second hypothesis is not proven.

 

Keywords: SMALL BUSINESS MANAGEMENT

 

Sources: http://repository.unair.ac.id/34807/