Title: THE INFLUENCE OF DESTINATION IMAGE, CUSTOMER VALUE, ATTITUDES TO THE DESTINATION AND SUBJECTIVE NORMS ON INTENTION TO VISIT SUNAN AMPEL SURABAYA RELIGIOUS TOURISM

Author: SINTESA AULIA RAMADHANI

Item Type : Thesis (Thesis)

Affiliations: Master of Management Science Study Program, Faculty of Economics and Business, Universitas Airlangga , Surabaya, Indonesia

Publisher: Universitas Airlangga

 

Abstract

The digital industry in the 21st era has an important role in a country's economy. This is reflected in the emergence of many new business industries. Not only that, consumer behavior is also changing. According to Treksoft (2017), the millennial generation prefers to spend money to gain valuable experiences such as traveling rather than buying physical objects. According to the results of a survey conducted by the Mastercards-Crescent Rating Global Muslim Travel Index (GMTI) 2017, Indonesia managed to rank third in religious tourism between Organization of Islamic Cooperation (OIC) countries. This means that Indonesia actually has the potential to develop religious tourism so that it can reach first place. However, there is still potential that has not been optimized, namely pilgrimage tourism. This is one of the motivations for researchers to conduct research on intentions to visit Sunan Ampel religious tourism. This research aims to determine the influence of destination image and customer value on attitudes towards the destination as well as the influence of destination image, attitudes towards the destination and subjective norms on intention to visit. This research used 203 respondents who had never visited the Sunan Ampel tourist attraction. This research uses a Structural Equation Model (SEM) using Amos software. The research results concluded that destination image and customer values ​​influence attitudes towards the destination, and attitudes towards the destination and subjective norms influence the intention to visit. However, the results of destination image and intention to visit apparently have no effect.

Keywords: destination image, customer value, attitudes towards the destination, subjective norms, intention to visit

 

Sources: http://repository.unair.ac.id/87799/