Title: ANALYSIS OF SOME BUSINESS ENVIRONMENTAL FACTORS THAT INFLUENCE THE SUCCESS OF MARKET REGIONAL COMPANIES IN THE LEVEL II REGIONAL MUNICIPALITY OF SURABAYA

Author: SUGIYANTO

Item Type : Thesis (Thesis)

Affiliations: Master of Management Study Program, Faculty of Economics and Business, Universitas Airlangga , Surabaya, Indonesia

Publisher: Universitas Airlangga

 

Abstract

The Market Regional Company was established as a change of status from the Market Service to the Market Regional Company. The aim of establishing this company is to provide public services in the form of providing market facilities, fostering social income and providing employment opportunities for the community. To achieve these goals, a company cannot be separated from the influence of external and internal environmental factors. The external environment is an environment that the company cannot control, while the internal environment is an environment that the company can control. The factors analyzed are related to the external environment and internal environment: number of market unit traders, number of street vendors around the market unit, number of other market facilities, number of market unit employees, education of the market unit head and length of service of the unit head. (lsar. For this analysis, a statistical method is used in the form of the BerganOa Linear Regression model. From the results of the analysis, the equation is obtained: y = -184108398.128+208716.294X1-263123.l19X2-1722594.377X3+ 4822176.453X4+13334608.284X5+62 15806.371X6 F test, it is known that the calculated F value is 99.454% which means it is greater than F tabal sahasar (2.43), this shows that there is a significant influence between the factors of the number of market unit traders, the number of street vendors around the market unit, the number of other market facilities, the number of market unit employees, the education of the head of the market unit and the length of service of the head of the market unit on market unit income, means that the first hypothesis is proven. The largest contribution of these six variables to market unit income is 1(1h number of market unit traders, it can be seen from the partial t test that the figure is 84.11%, thus the second hypothesis is also proven. Calculation results using ANOVA, looking at the average differences market unit revenue from one branch to another branch shows that there is no significant difference in Y(lng between one branch and another. h

 

Sources: http://repository.unair.ac.id/85209/