ANALYSIS OF FACTORS RELATING TO CONSUMER DECISIONS TO CHOOSE IMAGE TAXI IN KODYA MALANG

Title: ANALYSIS OF FACTORS RELATING TO CONSUMERS' DECISIONS TO CHOOSE IMAGE TAXI IN KODYA MALANG

Author: MARIA UTAMI DEWI

Item Type : Thesis (Thesis)

Affiliations: Master of Management Study Program, Faculty of Economics and Business, Universitas Airlangga , Surabaya, Indonesia

Publisher: Universitas Airlangga

Abstract

For a developing country like Indonesia transportation plays an important role. Along with the development of major cities taxi service emerges to be an attractive business. Various facilities and incentives offered by the government lead to the emergence of new players within the industry. Competition becomes a series of races down identical paths that only the company consistently succeeds in serving customers more effectively than its competitors can win.

Keywords: MANAGEMENT

Sources: http://repository.unair.ac.id/60954/