Title: Moderation of Financial Literacy in the Influence of Attitude, Subjective Norm, Perceived Behavioral Control, and Risk Perception on Saving Intention. (Study of the Millennial Generation in Surabaya)
Author: Nadia Asandimitra
Item Type : Thesis (Thesis)
Affiliations: Doctoral Study Program in Management Science, Faculty of Economics and Business, Universitas Airlangga , Surabaya, Indonesia
Publisher: Universitas Airlangga
Abstract
This research aims to test the application of the Theory of Planned Behavior (TPB) in the financial sector by involving financial literacy as a moderating variable and risk perception as the fourth independent variable after money attitude, subjective norms and perceived behavioral control. More specifically, this research examines the moderating role of financial literacy in the partial influence of money attitude, subjective norms, perceived behavioral control, and risk perception on saving intention. The results of the analysis using Moderated Regression Analysis (MRA) stated that financial literacy was proven to moderate the influence of money attitude, subjective norms, and perceived behavioral control on saving intention. However, financial literacy has not been proven to moderate the influence of risk perception on saving intention. These findings confirm the application of the TPB in the financial sector by involving the moderating role of financial literacy in the model. It was also found that the general assumption that the financial literacy of the millennial generation is classified at a low level is incorrect. This is based on the results of a descriptive analysis of the financial literacy variable which actually shows that the Surabaya millennial generation who were respondents to this research have good financial literacy.
Keywords: theory of planned behavior, saving intention, money attitude, subjective norms, perceived behavioral control, risk perception, financial literacy
