Title: DESIGNING STRATEGY MAPS AND BALANCED SCORECARD AT PUBLIC BROADCAST INSTITUTION TVRI EAST JAVA
Author: ZENITA AFIFAH FITRIYANI
Item Type : Thesis (Thesis)
Affiliations: Master of Management Science Study Program, Faculty of Economics and Business, Universitas Airlangga , Surabaya, Indonesia
Publisher: Universitas Airlangga
Abstract
TVRI (Televisi Republik Indonesia) is a public broadcasting institution which is the oldest television station in Indonesia. TVRI has 28 regional stations, one of which is TVRI East Java. The phenomenon that occurs at TVRI East Java is that TVRI East Java still has difficulty controlling its human resources, lack of attractive programming, lack of market share, and difficulty in getting advertising. The problem that occurs is that TVRI East Java does not yet have a reference that can be used to align each field, besides that its performance assessment system does not have clear measurements. The management needs a guideline so that TVRI East Java can achieve the expected goals. To align the performance of each field, TVRI East Java needs a strategy map. Apart from that, TVRI East Java needs a performance assessment that has clear measurements, so that it can balance the performance of each field, so TVRI East Java needs a balanced scorecard. The aim of this research is to design an appropriate strategy map and balanced scorecard for the TVRI East Java Public Broadcasting Institution, so that it can become a measure that supports the achievement of the institution's vision and mission. The research results show that LPP TVRI East Java has strategic targets for each perspective depicted in the strategy map. From a Customer perspective the strategic targets are increasing audience satisfaction, increasing audience numbers, partner retention and partnership acquisition. From an Internal Business Process perspective, the strategic targets are increasing program ratings, presenting complete news coverage from various regions in East Java, presenting non-news programs that highlight various potential objects in East Java, developing event broadcast services, and producing process efficiency. From the Learning and Growth perspective, the strategic targets are improving employee skills, increasing employee productivity, developing integrated information systems, and improving the implementation of work culture. From a financial perspective, the strategic targets are increasing income, cost efficiency and asset utilization. For each strategic target, the measurements, targets and initiatives are arranged into a balanced scorecard framework. Suggestions that can be conveyed after conducting this research to LPP TVRI East Java are the need to immediately implement the strategy map and balanced scorecard design so that the performance of LPP TVRI East Java can be achieved and support the achievement of the institution's vision and mission.
Keywords: Strategy Maps, Balanced Scorecard, TVRI of East Java
Sources: http://repository.unair.ac.id/39034/
