Title: DESIGN OF STRATEGY MAP AND BALANCED SCORECARD AS COMPANY STRATEGY AND MANAGEMENT PERFORMANCE MEASUREMENT INSTRUMENT AT PT SKN IN SURABAYA
Author: SHERLINA VELANSI
Item Type : Thesis (Thesis)
Affiliations: Master of Management Science Study Program, Faculty of Economics and Business, Universitas Airlangga , Surabaya, Indonesia
Publisher: Universitas Airlangga
Abstract
The rapid development of the construction business in Indonesia has caused companies related to this industry to develop, one of which is a contractor company. The increase in the number of contractors has triggered intense competition for projects between one company and another. PT Sekar Kedaton Nusantara (SKN) is a company operating in the field of General Contractor and Trading on a national scale with qualifications for large business class or grade 7. Throughout its journey, PT SKN has handled various projects, both projects from the government and private sectors. Tight competition in getting projects between one contractor company and another causes contractor companies to compete with each other in providing low price offers to win tenders. By offering very competitive prices, companies must implement effectiveness and efficiency in their production processes in order to achieve optimal levels of profit. In order to continue to compete, a managerial tool is needed that can help to formulate a company strategy that is in line with the company's vision, mission and goals which can be translated into operational actions in a clear and measurable way. In addition, the company's strategy at its implementation level can function as an instrument for measuring management performance whose aim is not only to determine the level of effectiveness of implementing the strategy itself, but also to control management performance and minimize potential deviations. Balanced Scorecard (BSC) with Strategy Map is a strategic management tool introduced by Kaplan & Norton which provides a framework for translating strategy into operational actions which are classified into four perspectives, namely financial perspective, customer perspective, internal business process perspective, and learning process perspective. and growth. Each of these perspectives has strategic targets whose achievements can be measured through Key Performance Indicators (KPI). The causal relationship between strategic targets is depicted on the Strategy Map. By implementing the Balanced Scorecard, it is hoped that apart from achieving the company's overall optimal target accuracy, existing potential deviations can also be detected, so that anticipatory action can be taken.
Keywords: Vision, Mission, Strategy, Balanced Scorecard, Strategy Map, Key Performance Indicator
Sources: http://repository.unair.ac.id/39193/
