Title: TAHFIDZUL QURAN AN-NAFIIYAH SIDOARJO PRIMARY SCHOOL BUSINESS PLAN IN ACHIEVE COMPETITIVE ADVANTAGE

Author: Demas Elvin Yudhistira

Item Type : Thesis (Thesis)

Affiliations: Master of Management Science Study Program, Faculty of Economics and Business, Universitas Airlangga , Surabaya, Indonesia

Publisher: Universitas Airlangga

 

Abstract

The increasing trend of Tahfidz Qur'an among children and the increase in the population of the Muslim middle class segment, make the Islamic school business increasingly promising. The An-Nafi'iyah Foundation saw this potential by establishing the Tahfidzul Qur'an Elementary School in the Sidoarjo area. The increasing conditions of industrial competition mean that establishing a new business requires a proper business plan so that it can enter the market and develop successfully. The aim of this research is to prepare an appropriate business plan for the Tahfidzul Qur'an An-Nafi'iyah Elementary School so that it can enter the market and successfully develop the business. Having a business plan can help companies see prospects and have careful planning before entering this business. The method used in this research is a case study which will help in formulating business models and planning for each function. The results of this research show that the potential market segment is the Muslim middle class of East Java, especially Sidoarjo, targeting Umrah/Hajj pilgrims, hijabers, and members of the Islamic community as proxies, having the demographic criteria of parents of students who are married and have an income above 3 million rupiah, has children aged 5-6 and 7-11 years, and has psychographic criteria and is motivated to improve their standard of living through education and religion. The values ​​provided are the Tahfidzul Qur'an method, teaching Character Building, Parenting, and Art. With Key Activities with a Boarding and Full Day School system, this school prioritizes teaching staff because it is a Key Resource, and has interesting activities and accompanying activities. Through this research, it is hoped that it can provide input for the An-Nafiiyah Islamic Education Foundation in looking at the prospects and needs needed to enter this industry. Apart from that, business planning using a business model can be a model for entrepreneurs to organize and shape their business.

Keywords: Business Plan, Business Model, Primary School, Tahfidzul Quran.

 

Sources: http://repository.unair.ac.id/39063/