Title: INFORMATION SEQUENCE, EFFECT FRAMING AND CUSTOMER DECISIONS: EXPERIMENTAL STUDY
Author: HIMMATUL ULYAH
Affiliations: Masters Program in Accounting, Faculty of Economics and Business, Universitas Airlangga , Surabaya, Indonesia
Publisher: Universitas Airlangga
Abstract
This research aims to determine the influence of information sequence and framing effect on customers' decisions in investing in deposits. This research uses an experimental research method with a 2 x 2 factorial research design between subjects. Participants who were manipulated in the order of information from good news to bad news tended to revise their beliefs about the decisions they would take compared to participants who were manipulated in the form of a sequence of information from bad news to good news. Likewise for the framing effect, participants tend to revise their beliefs about the decisions they will take in conditions where there is a positive framing effect rather than when there is a negative framing effect. The interaction between the order of information and the framing effect is proven to provide different decision results for customers who receive information from good news to bad news with positive framing and customers who receive information from bad news to good news with negative framing.
Keywords: customer decisions, information sequence, framing effect
Sources: http://repository.unair.ac.id/87341/
