Title: THE INFLUENCE OF PERCEPTIONS OF USEFULNESS, EASE OF USE, AND CONFIDENCE ON ATTITUDES AND INTENTIONS TO USE MOBILE BANKING SERVICE TECHNOLOGY (Study of BCA Bank Customers in Kata Sumenep)
Author: NURDODY ZAKKI
Affiliations : Master of Management Science Program, Faculty of Economics and Business, Universitas Airlangga , Surabaya, Indonesia
Publisher: Universitas Airlangga
Abstract
This research aims to analyze the influence of perceived usefulness, ease of use, and trust on attitudes and intentions to use mobile hanking service technology, a case study of BCA Bank customers in Sumenep City. This study aims to provide empms evidence about the influence of perceived usefulness, ease of use, and trust on attitudes and intentions to use service technology mohile hankl1lg This study is a confirmatory study by conducting several hypothesis tests to describe the causal relationship of all variables. The research population is Bank BCA Sumenep customers who use electronic banking (e-banking), one of which is mobile bankmg. The technical analysis used to test the research hypothesis was carried out using Structural Equatorial Evaluation (SEM) which was supported by the AMOS version 18 program. The results of the study showed that the perception of ease of use and trust under study had a positive and significant effect on customers' attitudes and intentions to use technology. mobile banking service. While perceived usefulness has a negative and insignificant effect on attitudes towards using mobile banking services, this also occurs in the attitude variable which has a negative and insignificant effect on intentions to use mobile banking services. The results of this research are useful for providing scientific information regarding the variables studied, including perceived usefulness and ease of use. and trust in attitudes and intentions to use mobile banking service technology. The results of this research can also be used by banks as a guide to understanding consumer behavior.
Keywords: Perceived usefulness, ease of use, trust, attitude, intention, mobile banking services
