An interesting collaboration was initiated by the Management Department of FEB Unair together with the management of AAGBS UiTM (Arshad Ayub Graduate Business School - Universiti Teknologgi Mara) Malaysia. Initiated by Prof. Siti Zaleha Sahak from AAGBS UiTM who offered FEB Unair Management lecturers to teach in the AAGBS UiTM MBA class for the Strategic Brand Management course (MKT762). This offer was followed up with the same steps, namely offering AAGBS lecturers to teach Brand Management MK at MSM. remembering that the material and textual books taught are the same, namely using the book Strategic Brand Management from Kevin Lane Keller. So the plan to do a Join Course/Join Subject came true.
From AAGBS UiTM the lecturer who teaches is Prof.
Siti Zaleha Sahak and Dr. Nor Irvoni Mohd Ishar, while from MSM FEB Unair is Dr. Gancar C Premananto and Dr Masmira Kurniawati. This benefits both parties in terms of achievements for Inbound/Outbound Staff.
Which is a benchmark in the QS World University Ranking. It is planned that further activities will be increased for other similar courses at post level, namely Global Business Management/Strategic, which is in the FEB Unair Master of Management program.
