Course unit title |
Islamic Marketing Management |
Course unit code |
MNP204 |
Type of course unit (compulsory, optional) |
Compulsory |
Level of course units (according to EQF: first cycle Bachelor, second cycle Master) |
|
Year of study when the course unit is delivered (if applicable) |
|
Semester/trimester when the course unit is delivered |
3 |
Number of ECTS credits allocated |
|
Name of lecturer(s) |
Course coordinator: Dr. Ririn Tri Ratnasari, SE., Msi. Lecturers : 1.Dr. Ari Prasetyo, SE., MSi. 2.Dr. Achsania Hendratmi, SE., MSi. 3. Fatin Fadhilah Hasib, SE., Msi |
Learning outcomes of the course unit |
The purpose of this course is to educate students to be able to explain the basics of sharia marketing, explain the principles of sharia business, explain consumer behavior in the perspective of economics, explain the values of sharia in building a business, explain the nature of the Prophet SAW in managing business, explains the ethics of facing competition, explains the implementation of strategies, tactics and values in sharia marketing to gain mindshare, market share, heartshare, customer loyalty and trust, manage human resources, handle complaints and servicer recovery, improve service quality and productivity as well as international marketing. |
Mode of delivery (face-to-face, distance learning) |
face-to-face, distance learning |
Prerequisites and co-requisites (if applicable) |
|
Course content |
This course provides knowledge about the basic concepts of sharia marketing management that can be applied in sharia business marketing management. The material that will be given includes the basic concepts and philosophies of sharia marketing management, techniques for designing marketing plans for sharia businesses, and Muslim consumer behavior |
Recommended or required reading and other learning resources/tools |
- Ratnasari, Ririn Tri. 2021. Basics of Islamic Marketing. Airlangga University Press. Universitas Airlangga (RR) - Kotler, Philip and Kevin Lane Keller. 2016. Marketing Management. (PK) - Sula, Syakir and Hermawan Kartajaya. 2006. Sharia Marketing. (SS) - AA Islahi. 1997. Ibn Taimiyah's Economic Conceptions. (A A) - Afzalurrahman. 1997. Muhammad as a Trader. (A) |
Planned learning activities and teaching methods |
Lectures and discussions |
Language of instruction |
Indonesian |
Assessment methods and criteria |
Mid exam (35%), final exam (35%), assignment (20%), Soft Skills (10%) |
S1 Sharia Economics
Islamic Marketing Management
- Details
- Category: Sharia Economics Undergraduate Course
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