Course unit title

Marketing Management Research Methodology

Course unit code

PNE607

Type of course unit (compulsive, optional)

Compulsory

Level of course units (according to

EQF: first cycle Bachelor, second cycle Master)

The Second cycle of Master Degree Program

Year of study when the course unit is delivered

(if applicable)

2020-2021

Semester/trimester when the course unit is delivered

The First Semester of Master Study

Number of ECTS credits allocated

3 Credits (4.8 ECTS)

Name of lecturer(s)

1. Prof. Dr. Tanti Handriana, SE, M.Si.

2.Dr. Masmira Kurniawati, SE., M.Si

Learning outcomes of the course unit

Students are able to design marketing management research with the right research method

Mode of delivery (face-to-face, distance learning)

face to face

Prerequisites and co-requisites (if applicable)

-

Course content

This course discusses research design conducted under the scope of marketing management by using both quantitative and qualitative approaches. The materials given before midterm exam are introduction to marketing research, the research process: an overview, qualitative research, observation studies, survey research, experimental research, and proposal presentation. Subsequently, the materials given further include measurement & scaling concept, questionnaire development, population & sampling, qualitative data analysis, quantitative data analysis, report preparation and presentation, and mini research presentation.

Recommended or required

Reading and other learning resources/tools

Cooper, D.R., and Schindler, P.S. (2006). Business Research Methods. 11th Edition. McGraw-Hill.

Planned learning activities and teaching methods

Lectures, Discussions, Exercises, Assignments

Language of instruction

Indonesian

Assessment methods and criteria

Individual participation (15%), individual assignment (20%), group report presentation (10%), group participation (15%), midterm & final exam (40%)