Course unit title

Global Business Management

Course unit code

MNM626

Type of course unit (compulsory, optional)

Compulsory

Level of course unit (according to EQF: first cycle Bachelor, second cycle Master)

Level 7 – Second Cycle Degree (Master)

Year of study when the course unit is delivered (if applicable)

-

Semester/trimester when the course unit is delivered

2

Number of ECTS credits allocated

4.8

Name of lecturer(s)
  1. Dian Ekowati, SE, M.Si., M.AppCom(OrgCh)., Ph.D. (DE)
  2. Dr. Nisful Laila
  3. Bayu Arifianto, Ph.D.

Learning outcomes of the course unit

Graduate Learning Outcomes

  1. Knowledge
  1. Students are able to identify theories, concepts, and basic practices of both conventional and digital business marketing management (A1)
  2. Students are able to use tools for management and business practices (A2)
  3. Students are able to understand basic knowledge of character development (A3)
  1. General Skills
  1. Students are able to implement knowledge and understanding of organizational management, including environmental analysis, processes, procedures, and effective management practices (B1)
  2. Students are able to create product prototypes individually or in groups based on relevant entrepreneurial theories and concepts that always refer to scientific rules, procedures and academic ethics (B2)
  3. Students are able to use information technology in implementing their expertise (B3)
  4. Students are able to make good business and management decisions based on critical and systematic data analysis both individually and team management (B4)
  5. Students are able to build a good social network with internal and external parties in accomplishing their duties (B5)
  1. Specific Skills
  1. Students are able to apply qualitative and quantitative methods in analyzing, interpreting, and evaluating data in accordance with managerial and business issues they address (C1)
  2. Students are able to construct creative ideas or critical perspectives in perceiving the concepts and problems in management and business (C2)
  3. Students are able to design organizational and business development plans (C3)
  4. Students are able to implement effective communication skills in the context of delivering empirical and theoretical arguments in the field of business marketing management (C4)
  1. Attitude
  1. Faith to God Almighty and a religious attitude (D1)
  2. Upholding humanity in carrying out duties based on religion, morals, and ethics (D2)
  3. Contributing in improving the life quality of society, nation, state, and the advance of civilization based on Pancasila (D3)
  4. Playing a role as a proud citizen, who has a great deal of nationalism and a sense of responsibility to the country and nation (D4)
  5.  Appreciating the diversity of culture, view, religion, and belief, as well as the opinion or original finding of others (D5)
  6. Cooperating, having social sensitivity, and concerning society and the environment (D6)
  7. Obeying the law and being discipline in social life (D7)
  8. Internalizing academic values, norms, and ethics (D8)
  9. Demonstrating responsible attitude in their areas of expertise independently (D9)
  10. Internalizing the spirit of independence, struggle, and entrepreneurship (D10)

Course Learning Outcomes

A1, A2, B2, B3, B4, C1, C2, D3, D8, D9, D10

Mode of delivery (face-to-face, distance learning)

Distance Learning (current status due to COVID-19 pandemic)

Prerequisites and co-requisites (if applicable)

-

Course content

Topic 1 – Learning Contracts and Introduction to Globalization

  1. Explanation of Course Description
  2. Explanation of Course Objectives
  3. Explanation of the Lecture Contract

Topic 2 – National Differences in Politics, Economics, and Legal Systems

  1. Case: Economic Transformation in Vietnam
  2. Case: Political and Economic Reform Myanmar

Topic 3 – National Differences in Economic Development

  1. Case: The Political and Economic Evolution in Indonesia
  2. Case: Will China Continue to be a growth Marketplace?

Topic 4 – Differences in Culture

  1. Case: The Emirates Group and Employee Diversity

Topic 5 – Government Policy and International Trade

  1. Case: Is China Dumping Excess Steel Production?
  2. Case: Creating the World's Biggest Trade' Zone Diversity-oriented recruiting

Topic 6 – Global Trade and Investment

  1. Foreign Direct Investment
  2. Regional Economic Integration
  3. Case: Burberry Shifts its Strategy in Japan 
  4. Case: The NAFTA Tomato War

Topic 7 – Global Monetary System: International Monetary Market

  1. Case: Subaru's Sale Boom

Topic 8 – Global Capital Markets

  1. Case: The IMF and Ukraine's Crisis

Topic 9 – Strategy and Structure of International Business

  1. Case: Philip's Global Restructuring

Topic 10 – Market Entry and Alliances: Entry Strategy and Strategic Alliances

  1. Case: Starbucks's Entry Strategy

Topic 11 – IB Functions: Global Production and SCM

  1. Case: Apple Best Supply Chain

Topic 12 – IB Functions: Global Marketing and RnD

  1. Case: Domino's Global Marketing

Topic 13 – IB Functions: Global HRM

  1. Case: Siemens and Global Competitiveness

Topic 14 – Global Financial Crisis and Integrative Case

  1. Case: The Global Financial Crisis and Its Aftermath – Declining Cross Border Capital Flows

Recommended or required reading and other learning resources/tools
  1. Hill, CW and Hult, GT., (2019) International Business: Competing In The Global Marketplace, 12ed
  2. Other literature on global business management

Planned learning activities and teaching methods

The course is conducted online with a combination of classical lectures, presentations and interactive discussions. Students in groups have to conduct case study analysis, prepare paper and power point presentation to present and discuss during class every week. The lecturer will provide feedback and review at the end of the session. The purpose of this method is to encourage the student to contribute in the learning process through structured classroom activities.

Language of instruction

English

Assessment methods and criteria

First Half of the Semester:

  1. Group Assignment and Presentation: 40%
  2. Individual Participation: 10%
  3. Midterm Exam: 50%

Second Half of the Semester:

  1. Group Assignment and Presentation: 40%
  2. Individual Participation: 10%
  3. Final Exam: 50%






© FIBAA – September 2021