Course unit title

Competition Strategy and Business Simulation

Course unit code

  

Type of course unit (compulsory, optional)

Compulsory

Level of course units (according to

EQF: first cycle Bachelor, second cycle Master)

Second Cycle

Year of study when the course unit is delivered

(if applicable)

  

Semester/trimester when the course unit is delivered

3rd Semester

Number of ECTS credits allocated

4.8

Name of lecturer(s)
  1. Prof. Badri Munir Sukoco, PhD
  2. Drs. Sri Gunawan, Mcom, DBA
  3. Hadi Satyagraha, PhD

Learning outcomes of the course unit
  1. Contribute to improving the quality of life in society, nation, state, and the progress of civilization based on Pancasila. (S3)
  2. Show a responsible attitude towards work in their area of ​​expertise independently. (S9)
  3. Internalize the spirit of independence, endeavor, and entrepreneurship. (S10)
  4. Able to compile ideas, thoughts, and scientific arguments responsibly and based on academic ethics, and communicate them through the media to the academic community and the wider community. (KU 3)
  5. Able to identify scientific field which is the object of their research and put it in the research map which will be developed by interdisciplinary and multidisciplinary approach (KU 4)
  6. Able to make decisions in the context of solving problems in the development of science and technology that pays attention to and applies humanities values ​​based on analytical or experimental studies of information and data (KU 5)
  7. Able to manage, develop and maintain a network with colleagues, peers within the institution and the wider research community (KU 6)
  8. Students are able to identify the theories, concepts, and basic practices of management and business (P1)
  9. Students are able to use tools for management and business practices (P2)
  10. Students understand current management and business principles and issues (P4) 
  11. Students have knowledge and are able to use the latest information technology (P5)
  12. Able to apply analytical tools that are relevant to existing business problems (KK1)
  13. Able to integrate multidisciplinary knowledge to solve business problems (KK2) 
  14. Able to demonstrate the key traits of an effective leader (KK3)
  15. Have a global insight (KK5) 
  16. Able to build, develop, and maintain business organizations to be flexible, transformative, and proactive-adaptive to changes in their business environment (KK6)

Mode of delivery (face-to-face, distance learning)

Distance Learning (Current Status Due to COVID-19 Pandemic) 

Prerequisites and co-requisites (if applicable)

  

Course content
  1. Introduction Competition Landscape and Strategy Concept
  2. Introduction to Business Simulation
  3. Business Simulation I
  4. General Environment and Industry Analysis
  5. Competitor Analysis
  6. Overall Cost Leadership and Differentiation
  7. Resource and Capability Analysis
  8. Vertical Integration
  9. Diversification
  10. Strategy
  11. Global Strategy
  12. M&As Strategy
  13. Mergers vs. Alliances
  14. Corporate Strategy Dynamics; Course Wrap Up

Recommended or required

reading and other learning resources/tools
  1. Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson, 2016. Strategic Management: Competitiveness and Globalization. 12th edition. Boston: Cengage Learning. 
  2. Robert M. Grant, 2013. Contemporary Strategy Analysis: Text and Cases. 8th edition. Chichester, West Sussex: John Wiley & Sons Ltd.
  3. Badri Munir Sukoco (2015). Strategy Theory: Evolution and Evaluation. Airlangga University Press, Surabaya.
  4. William Ellet, 2007. The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases. Boston, Mass.: Harvard Business School Press.
  5. Capstone Team Member Guide 2012, Capsim

Planned learning activities and teaching methods
  1. Final examination
  2. Midterm examination
  3. Presentations
  4. 2 weeks assignment
  5. Simulation

Language of instruction

Indonesian

Assessment methods and criteria
  1. Knowledge (Class Discussion)
  2. Practice/Implementation (case study presentation)
  3. Attitude (learning process, teamwork, group and individual discussion, and no plagiarism)

 

© FIBAA – December 2020