Course unit titles

Service Marketing Management

Course unit code

MNP203

Type of course unit (compulsory, optional)

optional

Level of course units (according to

EQF: first cycle Bachelor, second cycle Master)

The first cycle of Bachelor Degree Program

Year of study when the course unit is delivered

(if applicable)

2020 - 2021

Semester/trimester when the course unit is delivered

The 4th Semester of Bachelor Study

Number of ECTS credits allocated

4.8 Credits

Name of lecturer(s)
  1. Dr. Sri Hartini, SE, M.Si.
  2. Prof. Dr. Sri Wahjuni Astuti, SE, MS
  3. Sony Kusumasondjaja, SE, M.Com., PhD.
  4. Dr. Dien Mardhiyah, SE, M.Si.

Learning outcomes of the course unit

After completing this course, the students are expected to be able to analyze and make decisions of the problems in the field of service marketing.

Mode of delivery (face-to-face, distance learning)

Face-to-face and distance learning (using Great UNAIR platform)

Prerequisites and co-requisites (if applicable)

-

Course content

Marketing Management learning discussions:

1.Introduction to Marketing Concept

2. Value Creation

3. Environmental Analysis

4. Competitor Analysis

5. Consumer Analysis

6.Segmentation, Targeting, Positioning

7. Products & Brands

8.Pricing

9.Distribution & Logistics

10.Integrated Marketing Communication

11.Mass & Personal Communication

12.Implementation & Control

Recommended or required

reading and other learning resources/tools
  1. Wirtz, J., Chew, P., & Lovelock, C. H., (2012). Essentials of Services Maerkting, 2nd Ed. Pearson.
  2. Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2011). Services Marketing, 6th Ed. McGraw-Hill.

Planned learning activities and teaching methods

Classical Lectures, Interactive Discussions, and Case Analysis

Language of instructions

Indonesian

Assessment methods and criteria

Midterm & Final Exams (80%) and Assignments (20%)