Course unit title

Marketing Management Seminar

Course unit code

MNP401   

Type of course unit (compulsory, optional)

compulsory

Level of course units (according to

EQF: first cycle Bachelor, second cycle Master)

The first cycle of Bachelor Degree Program

Year of study when the course unit is delivered

(if applicable)

2020 - 2021

Semester/trimester when the course unit is delivered

The Sixth Semester of Bachelor Study

Number of ECTS credits allocated

4.8 Credits

Name of lecturer(s)
  1. Sri Gunawan, DBA
  2. Sony Kusumasondjaja, SE., M.Com., Ph.D

Learning outcomes of the course unit

After completing this course, students are expected to be able to link phenomena and scientific concepts of marketing disciplines (cognitive aspects), pour the interconnected of phenomena and concepts in marketing disciplines in the written form (writing and cognitive skills), and also criticize the marketing articles both popular and scientific (cognitive aspects).

Mode of delivery (face-to-face, distance learning)

Face-to-face and distance learning (using https://hebat.elearning.unair.ac.id/ )

Prerequisites and co-requisites (if applicable)

Marketing Management

Course content

1.Review of Marketing Management Concepts

2. Domain Marketing Management

Understand conceptual articles

4. Decision-Making Process in Group

5. Shopping Behavior

6. CSR

7.Cultural Comparison

8.Gender Issues

9. Information Technology

10Loyalty

11.Service Industry

Qualitative research and mixed methods

Recommended or required

reading and other learning resources/tools

Kotler and Keller (2009), Marketing Management, New Jersey, Prentice Hall. Literature is obtained from various sources, textbooks during lectures, popular marketing books, scientific articles, as well as popular articles.

   

Planned learning activities and teaching methods

Lectures, Discussions, and Quizzes

Language of instruction

Indonesian

Assessment methods and criteria

Mid-term & Final exams (100%)