Course unit title

Business Practices and Exhibitions

Course unit code

MNG309

Type of course unit (compulsory, optional)

compulsory

Level of course units (according to

EQF: first cycle Bachelor, second cycle Master)

The first cycle Bachelor

Year of study when the course unit is delivered

(if applicable)

2020 - 2021

Semester/trimester when the course unit is delivered

The Sixth Semester of Bachelor Study

Number of ECTS credits allocated

4.8 Credits

Name of lecturer(s)
  1. Noorlaily Fitdiarini, SE., MBA.
  2. Raras Kirana Wandira, SE., MBA., MM
  3. Erika Sefila Putri, SM., MSM
  4. Afifah Rahmania, S.Hub.Int., MPSDM.
  5. Syafril Riza, SE., MM.

Learning outcomes of the course unit

After completing this course, students are expected to be able to understand and explain the correct concept of exhibition; implement existing events or project management in micro, small and medium enterprises.

Mode of delivery (face-to-face, distance learning)

Face-to-face and distance learning (using https://hebat.elearning.unair.ac.id/ )

Prerequisites and co-requisites (if applicable)

Business Planning, Entrepreneurship

Course content

What is Project Management?

Systems Development Cycle & Project Conception

Project Time Planning & Networks Cost Estimating & Budgeting Project Quality Management

Project Organization Structure & Integration

Introduction to Trade Fair

Strategy for Exhibitions

Determine the Target with Feasible-Designed Product

Costing and Pricing

Maximize Trade Fair Participation

Market Access Network

Recommended or required

reading and other learning resources/tools

Nichols, John M., Herman Steyn, 2008, Project Management for Business, Engineering, and Technology : Principles and Practices, 3rd Edition, Burtherworth and Heinemen Publisher (PMB)

Planned learning activities and teaching methods

Lectures, Discussions, and Quizzes

Language of instruction

Indonesian

Assessment methods and criteria

Mid-term exam 30%, Final exam 20%. 50% activity