Course unit titles

Business Marketing Management

Course unit code

MNP306

Type of course unit (compulsory, optional)

compulsory

Level of course units (according to

EQF: first cycle Bachelor, second cycle Master)

The first cycle of Bachelor Degree Program

Year of study when the course unit is delivered

(if applicable)

2020 - 2021

Semester/trimester when the course unit is delivered

The 5th Semester of Bachelor Study

Number of ECTS credits allocated

4.8 Credits

Name of lecturer(s)
  1. Sony Kusumasondjaja, SE., M.Com., Ph.D
  2. Masmira Kurniawati, Dr., SE., M.Si

Learning outcomes of the course unit

After completing this course, the students are expected to be able to explain the basic concepts of marketing, environmental analysis, customers, and competitors as well as marketing tools used in marketing activities in creating long-term relationships with customers

In order to Evaluate the effective marketing strategies and Analyze as well as make decisions on issues in the marketing field.

Mode of delivery (face-to-face, distance learning)

Face-to-face and distance learning (using Great UNAIR platform)

Prerequisites and co-requisites (if applicable)

-

Course content

Marketing Management Learning discusses the followings:

1.Introduction to Marketing Concept

2. Value Creation

3. Environmental Analysis

4. Competitor Analysis

5. Consumer Analysis

6.Segmentation, Targeting, Positioning

7. Products & Brands

8.Pricing

9.Distribution & Logistics

10.Integrated Marketing Communication

11.Mass & Personal Communication

12.Implementation & Control

Recommended or required

reading and other learning resources/tools

Kotler, Philip & Kevin Lane Keller, 2016, Marketing Management, New Jersey: Pearson

Planned learning activities and teaching methods

Classical Lectures, Interactive Discussions, and Case Analysis

Language of instructions

Indonesian

Assessment methods and criteria

Midterm & Final Exams (80%) and Assignments (20%)