The Knowing Better (AKB) Accounting Seminar is a seminar specifically designed for new Accounting students Universitas Airlangga in order to introduce them to the world of accounting. This year's AKB theme is "Develop Your Skill to be a Great Accountant in the Digital Transformation Era". Where the theme above can support the running of this seminar with the essence and expected output in addition to achieving AKB's goals in general.

The theme "Develop Your Skill to be a Great Accountant in the Digital Transformation Era" simply wants to provide a mindset that in the era of digital transformation, an accountant will be faced with challenges and in the future the role of accounting will also change. Apart from that, this seminar also wants to build a feeling of gratitude to new students because they have become the chosen people who can enjoy studying at Unair's Bachelor of Accounting with hard struggle and pushed aside thousands of other participants.

Therefore, this theme is not only relevant to AKB's aim of introducing new students to UNAIR Accounting, this theme will also automatically provide a mindset that they will be faced with advances in science and technology in the midst of the industrial revolution 4.0. With this narrative, new students will not only know and understand UNAIR Accounting comprehensively, through regular speakers, new students will also know how difficult and competitive it is for an illennial accountant to face future challenges due to the domino effect of current development and progress. It is hoped that after attending this AKB seminar, new students will know more about what UNAIR Accounting is, they will feel more proud, and it is also hoped that from the start they will have plans and goals to take Bachelor of Accounting courses at Universitas Airlangga .