Business Research Methods

Course unit title

Business Research Methods

Course unit code

PNE602

Type of course unit (compulsory, optional)

Compulsory

Level of course unit (according to EQF: first cycle Bachelor, second cycle Master)

Level 7 – Second Cycle Degree (Master)

Year of study when the course unit is delivered (if applicable)

-

Semester/trimester when the course unit is delivered

2

Number of ECTS credits allocated

4.8

Name of lecturer(s)

1. Dr. Sri Hartini, SE., M.Sc.
2. Dr. Masmira Kurniawati

Learning outcomes of the course unit

Graduate Learning Outcomes

1. Appreciating the diversity of culture, perspective, religion, and beliefs, as well as the opinion or original finding of others (S5)
2. Internalizing of academic values, norms, and ethics (S8)
3. Being able to develop logical, critical, systematic, and creative thinking through scientific research (KU1)
4. Being able to carry out academic validation or study according to their field of expertise for solving problems in the related communities or industries (KU2)
5. Being able to organize ideas, thoughts, and scientific arguments responsibly and based on academic ethics (KU3)
6. Being able to make decisions for solving problems in the development of science and technology that heeds and applies humanities values ​​based on analytical or experimental studies of information and data (KU5)
7. Being able to archive, save, secure, and rediscover research data in order to ensure validity and prevent plagiarism (KU8)
8. Students are able to identify the theories, concepts, and basic practices of management and business (P1)
9. Students understand current management and business principles and issues (P4)
10. Being able to apply analytical tools that are relevant to existing business problems (KK1)
11. Being able to integrate multidisciplinary knowledge to solve business problems (KK2)

Course Learning Outcomes

After completing this course, students are expected to acquire skills in the following aspects:

1. Distinguishing between good and unprofessional research quality
2. Identifying and formulating research questions and hypotheses
3. Writing and evaluating research proposals critically
4. Understanding and applying the main types of research
5. Planning and collecting sample data for research projects
6. Developing research instruments
7. Designing and conducting qualitative or quantitative studies
8. Presenting research results through written and verbal reports

Mode of delivery (face-to-face, distance learning)

Distance Learning (current status due to COVID-19 pandemic)

Prerequisites and co-requisites (if applicable)

-

Course content

Topic 1 – Business Research Process 

1. Business research
2. Research process

Topic 2 – Research Design and Research Problems

1. Research design
2. Research problem formulation

Topic 3 – Quantitative Research of Secondary Data and Surveys

1. Secondary data research
2. Survey research

Topic 4 – Quantitative Research Design

1. Experimental research
2. Classification, within and between

Topic 5 – Qualitative Research Design

1. Case studies
2. Ethnography

Topic 6 – FGD and CIC

Topic 7 – Business Research Proposal

Topic 8 – Scale and Questionnaire Design

1. Measurement scales
2. Questionnaire design

Topic 9 – Population and Sampling

1. Population and Sample
2. Probability and non-probability sampling
3. Sample size

Topic 10 – Qualitative Data Analysis Techniques

1. Qualitative data analysis: editing, coding
2. Narrative analysis
3. Content and semiotics
4. Interpretation

Topic 11 – Quantitative Data Analysis Techniques

1. Univariate and bivariate
2. Interpretation

Topic 12 – Multivariate Data Analysis Techniques

1. Quantitative data analysis
2. Multivariate
3. Interpretation

Topic 13 & 14 – Mini Research Report with A Scientific Approach

1. Article writing
2. Review materials
3. Proposal presentation

Recommended or required reading and other learning resources/tools

1. Zikmund, Babin Carr and Griffin, Business Research Methods. 9th edition, Canada.
2. Bell, Emma; Bryman Alan: Harley Bill (2019), Business Research Methods.
3. Scientific articles.

Planned learning activities and teaching methods

The course is conducted online with a combination of classical lectures, presentations, article reviews, and interactive discussion sessions. The purpose of this method is to encourage the students to contribute in the learning process through structured classroom activities.

Language of instruction

Indonesian

Assessment methods and criteria