Kita Peduli is a work program organized by the Community Service Department of the Student Executive Board (BEM) of the Faculty of Economics and Business (FEB) of Airlangga University (UNAIR). This activity aims to raise awareness and concern regarding humanitarian issues, especially among FEB UNAIR students and the general public. This year, Kita Peduli carries the theme "Unity in Diversity," which is motivated by society's negative skepticism towards people with special needs. This work program is a concrete example of how students can play a role in supporting the Sustainable Development Goals (SDGs) through diverse humanitarian actions.

Kita Peduli consists of pre-events and main events that not only reflect the spirit of caring but also contribute to the achievement of several key SDGs. The Kita Peduli pre-event is divided into three activities. Pre-event 1 is a social service activity held on August 25, 2023, in collaboration with the Y-AMI Special Needs Children Foundation. Pre-event 2 was the implementation of "Kelas Silyi", a sign language class held in the FEB Unair Hall and attended by FEB students on September 13, 2023. Pre-event 3 was a podcast with the TIBA Surabaya community which had gone through the recording process on September 23, 2023. The three implementations of the "Kita Peduli" program pre-event are the first steps that are very relevant to SDGs number 4, namely "Quality Education. Students not only provide emotional and educational support to those in need, but also promote social inclusion and access to education for all. In addition, the existence of podcasts is an example of how technology and media can be used to support SDGs number 10, which focuses on reducing inequality in society. 

The highlight of the "We Care" event, a charity concert and painting workshop, was a moment that reflected SDGs 1 and 10. This main event focused on collecting donations to be distributed to relevant communities, helping to alleviate poverty and reduce inequality through concrete actions. Thus, the "We Care" program is an example of how campus organizations can integrate humanitarian values ​​into their activities and concretely support various aspects of the SDGs that aim to create a more inclusive, just, and sustainable world.