The Student Executive Board of the Faculty of Economics and Business Universitas Airlangga (BEM FEB UNAIR) presents the Branding Class External work program as a means for students and the general public to hone their visual design and personal branding skills through interactive webinars with competent speakers in their fields.
The program, which will be held online from August 25th to September 19th, 2026, consists of two volumes. Branding Class External Vol. 1 is presented as a design class that provides a comprehensive understanding of the foundations and basic principles of graphic design. In accordance with the theme "Translating Ideas into Visuals," this activity encourages participants to strengthen their insight in graphic design to produce designs that are effective, informative, and still have visual appeal and aesthetic value.
Through Branding Class External Vol. 1, participants are expected to be able to master the harmony of elements, colors, and text in design so that it can function as a communication medium and be implemented in the learning process, both academic and non-academic.
Branding Class External Vol. 2 is a self-development program focused on enhancing understanding of personal branding in the digital era. Themed "Leading the Digital Branding Odyssey," this activity encourages participants to identify their identity, explore their potential, discover their unique selling point, and develop an authentic personal branding strategy to support career and business development in the competitive digital world.
Through Branding Class External Vol. 2, participants are expected to have a better understanding of the concept and strategy of personal branding, be able to recognize their potential and formulate unique selling points, then implement them consistently to build a professional self-image and open up career opportunities and business development.
In line with the desired output, the External Branding Class supports SDGs Number 4: Quality Education by providing learning through visual design skills and personal branding. From this activity, participants are expected to be able to develop competencies relevant to the needs of the digital era. The External Branding Class also supports SDGs Number 8: Decent Work and Economic Growth by encouraging participants to increase their competitiveness, both in the world of work and business development. The skills acquired are expected to be provisions for creating opportunities and continuing to grow in the professional world.